Brand strategy
Creative branding
Corporate comms
Internal comms

Where business meets bold

We build bold brands that take sustainability seriously – driving results that matter.

We are experts in branding, communications and culture.

We help companies unlock responsible business growth, human connection and sustainable value.

Brand strategy

We build brand strategies that link purpose to performance – cutting through noise with positioning, personality and messaging that makes sustainability a measurable business differentiator, inside and out.

Creative branding

We design bold brand systems that don’t just look good – they mean something. From voice to visuals, every element is built to express your business strategy and makes sustainability real, relevant and radically clear.

Internal comms

We turn creativity into culture. Our internal comms align your people and purpose – embedding values, behaviours and commitments in ways that are lived and last.

Corporate comms

We bring clarity to the complex. From ESG storytelling to stakeholder messaging, we use understandable evidence to grow trust and creativity to make it relevant – turning sustainability into bold storytelling.

Selected work

Swisscoding: brand repositioning and identity

Nespresso: regenerative agriculture infographics

Transports Publics Genevois

MCI: Tomorrow’s People

Nespresso case study "The Positive Cup" key visual depicting the Earth merge into a coffee cup

Nespresso: The Positive Cup

PlantLife nuts and dried fruit in a bowl

PlantLife: Right by Nature

Nestlé R+D Accelerator rebranding: photography direction – man and mesh

Nestlé R+D: The Accelerator’s new Brand Story

Nestlé Waters LinkedIn campaign by Magic Pencil

Nestlé Waters: a Striking Sustainability Stakeholder Campaign

Rebranding Romande Energie by Magic Pencil

Empowering Romande Energie with comprehensive guidelines

Realstone

Every brand has its challenges.
Solving them starts by asking the right questions.

What’s the sharpest way to express who we are and why we matter?

We define with clarity and impact through:

Brand positioning and messaging frameworks
Audience segmentation and insight
Value proposition and brand narrative
Naming and verbal identity
Strategic campaign platforms and toolkits

How can we talk about sustainability in a way that feels credible, clear, and true to what we do?

We help brands communicate with integrity through:

Sustainability positioning and storytelling
Stakeholder engagement messaging
ESG narrative frameworks
Reports, campaigns, and narrative-driven content
Tone of voice and visual systems built for trust and transparency

How can we turn business ambition into a brand people believe in?

We translate strategy into belief through:

Brand architecture and portfolio clarity
Brand concept and storytelling development
Verbal and visual identity systems
Thought leadership and editorial content
Campaign platforms and core brand narratives

How do we define what it really feels like to work here?

We shape culture into brand-led experience through:

Internal insight research and culture workshops
Employer brand strategy and positioning
Employee Value Proposition (EVP)
Culture principles, behaviours, and ways of working
Leadership messaging frameworks
Onboarding and values-led campaigns
Internal ambassador programmes
Talent attraction campaigns and toolkits
Careers site messaging and visual identity

How can we better engage, align, and inspire our people?

We create internal experiences that connect and motivate through:

ESG-driven storytelling to embed rituals, shape culture and strengthen employer brand
Internal communication strategy and planning
Brand-led learning and engagement programmes
Change and transformation narratives
Campaign and toolkit development
Culture and employee experience design

How do we make our strategy show up in the real world?

We turn strategy into action through: